FABULOUS FASHION - BORA
Designer: Hwa Sook
Lee Bora
In August, the amazing Bora showcased her Spring/Summer 2013 range at the Mercedes-Benz Fashion Festival in Brisbane at the Brisbane Arcade Show, as a special bonus I was able to catch up with her, after the show, to chat about her "Allure Collection"...
Photography: www.photogroup.com.au
Q: Tell us a little about this collection?
The latest collection is Alluring Couture
in natural fabrics and features the colour Pure White representing the source
of light and purity.
Q: You split your time between Australia
and Korea, do you get your inspiration from your Korean heritage?
Yes, I reflect on my culture and life
around me. This year I have been
inspired by the fever surrounding the Olympic games. I felt the Grecian influence in my designing and found it an
inspiration for the sophisticated flowing styles and soft fabrics. I combined this direction with Asian
flair, which features glamorous embellishments of lace and crystals.
Q:
You have won copious awards in both regional and interstate, which has
been the most treasured to you?
I was so
overwhelmed when I won the Retailer Association of Qld Supreme award and felt
so humbled to be recognized by industry leaders as a worthy recipient of this
award.
Q: As a Brisbane based designer, how do you
feel Australian fashion fares up internationally?
Australian Fashion is cutting edge and
stands alone on the International catwalks. Not only is Australian fashion outstanding in creative
design, it is very wearable and diverse.
Australian designers cover all aspects of the fashion industry and
styling from couture to casual and everything in between.
Q: Do you follow trends with your designs?
I do not follow trends as I like to get my
inspiration from within and from nature and cultures rather than from what
other designers are doing. I feel
that my designs transcend the seasons and can be a part of a woman’s wardrobe
for a long time. I hope my pieces
will become favorites which cannot be parted with.
Q: Your designs are very feminine and
romantic, what sort of woman do you dress for?
So many different women buy my designs and
I am proud to say that I feel like I have something for every woman. Of course the Bora boutique is known
for its special occasion and eveningwear as well as its stunning bridal and
mother of the bride range. I also
have fun casual day wear and accessories such as jewelry, hand bags and
sunglasses.
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