AN OLD SCHOLAR FASHION AFFAIR - INTRODUCING.... CHI THE LABEL
www.chithelabel.com In the lead up to the fabulous event An Old Scholar Fashion Affair I'd like to introduce you to Chiquita Searle, and her brand Chi The Label which is one of the few coveted brands showcasing at the event on 13 April 2012.... How long ago was Chi The Label launched? It’s always been something that I knew I would do at some stage and about 15 months ago I reassessed where I was personally and professionally and it seemed like a good time to put the wheels into motion. I have been working on it steadily since about October 2010 and it’s now starting to gain traction which is fabulous. What inspired you to create your own fashion label? I have loved clothes from a very early age. My first pay check from my first job when I was 14 was spent on an outfit from Sportsgirl. It was too big at the time but that didn’t stop me from buying it. Even when I went to uni, Mum and Dad would give me money for textbooks and I’d spend it on clothes. They fed ...