MODELCO TURNS 10!!!

Model Co gift bags
Australian cult beauty brand ModelCo turned 10 last week and celebrated in style on beautiful Hayman Island with a bevy of VIP's, media and brand ambassadors hosted by ModelCo CEO and founder Shelley Barrett.
Dannii Minogue
By day, Ambassadors Dannii Minogue, Cheyenne Tozzi and Sally Fitzgibbons bronzed up as they posed for the upcoming Summer 2012 campaign against the magical Island backdrop, shot by international photographer Simon Upton.

Dannii Minogue, Shelley Barrett
By night, the guests kicked up their heels with Moet & Chandon flowing and former Sneaky Sound System member Daimon Downey MC'ing.

Cheyenne Tozzi
Launched in 2002 ModelCo has grown from strength to strength, now stocked in 11 countries worldwide and over 1800 stores and worn by celebrities such as Victoria Beckham, Kylie Minogue and Lily Allen plus so many more. (and one of my faves!)
Will Braden, Simon Upton, Alex Serafini
Hayden Cox, Danielle Foote
Sally Fitzgibbons, Cheyenne Tozzi, Dannii Minogue
Sally Fitzgibbons
“2012 is all about connecting with our customer ‐ an audience which stretches from the ages 16‐50. 10 years truly is a major milestone for ModelCo and not only am I excited to give our brand presence in store a new facelift and welcome our new ambassadors, I will also reveal our new tanning innovation that will be available this summer 2012.…stay tuned!” says Shelley.
Toby Osmond, Daimon Downey

Guests in attendance included:
Dannii Minogue (Celeb), Cheyenne Tozzi (Model),  Sally Fitzgibbons (World Number 2 Women’s Surf Champion), Shelley Barrett (ModelCo Founder and CEO), Simon Upton (International Photographer), Steven Chee (International Photographer), Melissa Hoyer (Fashion Commentator), Shelley Horton (The Sun Herald), Elle Halliwell (The Sunday Telegraph),  Sarah Stinson (EP, The Morning Show) Rachael Mannell (Cleo Magazine), Alexis Elia (Shop Til You Drop Magazine), Kelli Armstrong (OK! Magazine), Bree Player (Grazia Magazine) Daimon Downey (MC), Toby Osmond (Event Planner), Hayden Cox (Director, Haydenshapes surfboards), Pip Cook (InStyle).

www.modelco.com.au

Comments

Post a Comment

Popular posts from this blog

BEAUTY QUEEN

Image
For years I've always been told how lucky I was to have such good skin. And for years I always blew the compliments off with a casual thank you. As I get older, I now cherish those compliments knowing how lucky I actually am.  Catching up with family, specifically the older generations I realise that it's all in the genes. My 85 year old grandfather doesn't look a day over 70, his younger sister who turned 70 this year looks barely 55 and my mum, who probably won't want me revealing her age haha is looking the best she has in years (in fact most people think she's lying when she reveals she has a 34 year old daughter!). I am blessed with the obviously magic youth genes from my mothers side but also the genes from my fathers side which carries the Native American heritage - which I believe are forever youthful. Most people think i'm in my mid-late 20's and i'm happy with that ;-) Everyone is different, so I thought I would share my daily ski...
Read more

HAVE YOU HEARD?

Image
After a crazy weekend of celebrating our friends Hen's and Bucks (needless to say the chores and shopping didn't get done) - the boy came home from a long day's work and being the good girlfriend I am (hehe) I suggested take out for dinner. But rather than doing the standard McDonalds or Hungry Jacks, we decided to order delivery from Menulog  a fabulous new take-away food and delivery website that has a huge range of local restaurants available to order from the click of a button. Step 1.  Type in your postcode (see image below) Step 2.  A list of restaurants available to order from depending on your location - both takeaway and delivery appear for you to choose from (see image below) Labrador Delivery Step 3. You choose your restaurant and order the scrumptious food! There was a decent selection to choose from, however we went with ALs Convenience Aussie & Indian Takeaway which has a mixture of cuisine which was perfect fo...
Read more

UNCOVERING THE BRISBANE LOOK

Image
This Thursday evening, I will be one of the lucky few to be attending the exclusive screening of "Uncovering the Brisbane Look".  QueensPlaza in association with Mercedes-Benz Brisbane is launching an inspiring documentary film to celebrate Brisbane's style at the GoMA . Former Vogue Editor, Kirstie Clements narrates the film and plays the role as Executive Producer while it looks at it's creativity, passion and everything that draws us in about Brisbane's thriving fashion industry. Style heavyweights interviewed especially for the film include Easton Pearson 's Lydia Pearson, Sass and Bide 's Heidi Middleton, and Nicky and Simone Zimmermann . The public launch will take place on Monday 3 March. I got the chance to have a quick chat to Stylist Josh Jones who was involved with the project about what he had to say... Josh Jones How did you get involved with “Uncovering the Brisbane Look” and what was your role? I was luck...
Read more